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The Microsoft MB-220 exam is designed for the functional consultants who possess marketing expertise. The intended candidates for this certification test must have the fundamental knowledge of industry terminology, standards, methodologies, common initiatives, and priorities. In addition, the applicants should have some expertise in marketing principles as well as the marketing application’s role in conjunction with the Dynamics 365 suite of applications, including integration with Microsoft 365 and Dynamics 365 apps.
NEW QUESTION # 45
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 46 
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories
NEW QUESTION # 47 
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on
recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365?
(Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct
order.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 48
You are creating a customer journey.
You want to control the actions based on choices the contact makes and control the speed at which those actions happen.
Which three types of tiles are available to control the flow to meet your needs? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Answer: A,C,E
NEW QUESTION # 49
DRAG DROP
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples- in-microsoft-dynamics-marketing
NEW QUESTION # 50
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