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問題 #25
George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online.
George feels that the company should focus its marking solely on people aged over 50, who are nostalgic for these older recording medi a. He also feels that the company should outsource all marketing activity.
Laura believes that the business should continue with its target of people aged 30-60. As this age group are particularly enthusiastic about vinyl records. She believes that marketing is one of their internal strengths and should remain in house Which specific areas of CATWOE are they considering?
答案：D
問題 #26
A group of stakeholders at FlyMe travel operators are in a meeting to discus the Business Activity Model (BAM) for a new subsidiary business. They are planning to launch a new offering, which will offer flight bundle' packages for organization that regularly need to send their staff overseas. The following activities have been identified so far:
a) Monitor flight bundle' sates
b) Sell "night bundles*
c) Determine demand amongst existing customers
d) Identify potential airline earners
e) Determine 'flight bundle' locations,
f) Define bundle pricing.
Although the Operations Director for FlyMe is supportive of the new business proposition, she is not entirely convinced there is a gap in the market, nor is she confident that the idea will be profitable.
With these concerns in mind, which planning activities will she be keen to ensure are discussed before the meeting ends?
答案：A
問題 #27
A Business Analyst and a project Manager are producing a business case for an initiative, which aims to improve the cyber defense of a large financial services provider.
They met recently to review progress, and made the following notes for the next draft:
The benefits of cyber will be describes in quantitative terms, so we will need to describe these Qualitatively.
We need to make it clear that we have fully explored the solution market, and we have considered a range of approaches to meeting the objectives of this project.
The threat posed to the organization from cyber attack, and therefore the justification for the project, needs to be clearly articulated.
Which of the following sets of elements of a business case will cover ALL of these points?
答案：C
解題說明：
Explanation
The description of the current situation will explain the threat posed to the organization from cyber attack and the need for the project. The impact assessment will help to quantify the benefits of the cyber defense initiative, and the risk assessment will provide insight into the potential risks posed by not undertaking the project. Finally, the options considered section will help to demonstrate that the project team has thoroughly explored the solution market and has considered a range of approaches to meeting the project objectives.
問題 #28
A local council has decided to completely redesign the way it provides library lending services: it plans to stop lending books and move towards an entirety online e-book lending model Four activities to be included in the Business Activity Model (BAM) are given below:
a) Lend books
b) Establish licensing arrangements with publishers.
c) Define lending policies
d) Monitor lending usage
What will be the dependencies between these activities on the BAM?
答案：C
問題 #29
EcoBags is a company that designs and makes eco-friendly shopping bags foe various clients An Internal analysis of the business has revealed the following information about the company.
a) Recent investment in new machinery will enable the company to continue its innovation programme b) Feedback from customers and an Increase in sales suggests that Leo Bugs is recognised as a quality brand c) The number of staff currently employed in the company is sufficient to meet expected future growth d) The ability of EcoBags to respond quickly to new market demands has earned it an innovation award.
e) The company has significant retained profits, which will help fund the innovation programme.
Which of these would be considered as 'tangible' resources in a resource audit?
答案：D
解題說明：
Explanation
a) Recent investment in new machinery - This represents a physical asset that can be quantified and measured.
c) The number of staff currently employed in the company - This represents the human resource available to the company.
e) The company has significant retained profits - This represents the financial resources available to the company.
Tangible resources in a resource audit refer to physical assets such as machinery, staff, and retained profits.
The recent investment in new machinery, the number of staff currently employed, and the significant retained profits are all tangible resources.
問題 #30
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BAP18證照資訊: https://www.newdumpspdf.com/BAP18-exam-new-dumps.html
