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    Salesforce Marketing Cloud Connect Essentials Sample Questions (Q80-Q85):

    NEW QUESTION # 80
    Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
    What consideration should be made before implementing this solution?

    • A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
    • B. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
    • C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
    • D. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

    Answer: B


    NEW QUESTION # 81
    During discovery a consultant confirmed:
    *A master audience file containing contact information and data points will be used for segmentation and imported nightly.
    *The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
    What feature should a consultant include in the solution?

    • A. An auto-exclusion list
    • B. An exclusion list
    • C. An auto-suppression list
    • D. A global unsubscribe

    Answer: C


    NEW QUESTION # 82
    Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.
    What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

    • A. Journey Data
    • B. Salesforce Data
    • C. Contact Data
    • D. Entry Data

    Answer: A


    NEW QUESTION # 83
    Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North
    American Business Units.
    What two roles, custom or standard, could be assigned to this user to meet the requirement?
    Choose 2 answers

    • A. Marketing Cloud Email Marketing Manager
    • B. Marketing Cloud Channel Manager
    • C. Marketing Cloud Regional or Local Administrator
    • D. Marketing Cloud Administrator

    Answer: B,D


    NEW QUESTION # 84
    Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
    Which method would facilitate this solution?

    • A. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
    • B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
    • C. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
    • D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

    Answer: D


    NEW QUESTION # 85
    ......

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