Egypt Beauty and Personal Care Market is expected to witness growth from 2023 to 2028 with a CAGR of 8.1%. The market size, segment size, current situation, and development trends are among the primary subjects of the report. This study also covers market value analysis, cost chain structure and continues to provide important information on how dynamics are changing to produce market-improving elements.
The research includes a study of the elements that encourage market expansion. The competitive environment of the market is covered in the report. This offers a variety of factors that could have an impact on the market in the future. The study is based on historical growth statistics and current market trends. In-depth market segmentation, geographical research, and industry competition trends are all included. It looks at each particular growth trend and contribution to the market under study from a strategic standpoint.
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Scope of The Report -
The Dynamic of the Egypt Beauty and Personal Care Industry -
Driving Factor: The personal hygiene routines of Egyptians have promoted the sales of beauty and personal care products, especially soaps, deodorants, and perfumes. The evolution of the grooming habits of men has driven the Egypt Beauty and Personal Care Market over the years. Egyptian men are very particular about trimming, shortening, and shaping their beards and as a result, the use of beard oils, shaving creams, and after-shave lotions were considerably high.
Furthermore, with the proliferation of social media in the country, men in Egypt are inclining themselves to look better owing to which the men are increasingly using products like shaving creams, colognes, concealers, serums, shampoos, moisturizers, deodorants, etc. This awareness among men has led to a trend where more and more men in the country are frequently visiting beauty salons to spot that trendy look and splurge on beauty treatments. This has further led to the expansion of men’s beauty parlors in the country and these salons are now actively purchasing various haircare and skincare products to provide beauty services to their customers.
Major Challenges: There is huge income inequality in Egypt, as per World Inequality Database 2021 report, 10% of Egyptians obtained about 50% of the total national income, which means that 90% of the population received only 50% of the country’s national income. This income disparity is leading to an opportunity loss for beauty and personal care product manufacturers as the major population of the country does not have the desired level of disposable income. The low disposable income of individuals is considerably affecting their purchasing power and is hampering the sales of cosmetic products which fall under the category of non-essential items.
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Egypt Beauty and Personal Care Market Segmentation and Regional Overview -
The report includes a comprehensive study that concentrates on the market segments and geographical growth of Egypt Beauty and Personal Care Market. It assesses the market according to segments, regions, and manufacturers or firms, as well as the revenue share and sales of the major countries. The Egypt Beauty and Personal Care Market is segmented as:
Segment, By Type
- Personal care
-- Hair Care
--- Shampoo
--- Conditioners
--- Hair Oils
--- Hair Styling Products
-- Skin Care
--- Facial Skin Care Products
--- Body Skin Care Products
--- Lip Care products
-- Sun Care
-- Bath and Shower
--- Shower gels
--- Soaps
--- Others
-- Oral Care
--- Rinses and Mouthwash
--- Toothpaste
--- Toothbrushes
-- Deodorants, Perfumes, and Antiperspirants
-- Men’s Grooming Products
-- Baby Care Products
- Cosmetic products
-- Facial Make-up Products
-- Eye Make-up Products
-- Lip and Nail Make-up Products
-- Hair styling and Colouring products
Segment, By Distribution Channel
- Speciality Stores
-- Cosmetic Store
-- Drug Store
- Large & Small Retail Stores
-- Hypermarkets & Supermarkets
-- Departmental Stores
-- Others
- E- Commerce Platforms
The study also looks into the industry in light of geological conditions. In addition, the study identifies the variables affecting the growth of each region & segment.
By Regions –
- East
- West
- South
- Central
Competitive Overview -
Information on new market entrants, presence, product installations and spots, product capabilities, company strengths and weaknesses, product launches, product dominance, and operation dominance are all covered in the report. To help readers better understand their competitors and the competitive environment in general, it introduces players in the market from the standpoint of market share, concentration ratio, etc. and goes into extensive detail on the leading companies in the market. Regional conflicts, mergers and acquisitions, and emerging market trends are also considered. The market participants discussed in the report are:
- Marico Ltd
- Procter & Gamble Company
- Uniliver PLC
- Henkel PDC Egypt SAE
- L’Oréal Group
- Avon Inc
- Kao Corporation
- Ori Flame Cosmetic S.A.
- Revlon Inc.
- The Estee Lauder Companies Inc.
- Others
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