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NEW QUESTION # 144
n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.
Answer: A,B,C,D,E,F,G
Explanation:
Explanation
1. iOS: You can integrate iPhones and iPads.
2. Android: All Android phones and tablets.
3. JavaScript: Works well for social plug-ins, API calls, and implementing Facebook login.
4. PHP: You can use Facebook Graph API to use the SDK.
5. Unity: All games developed under this platform work well.
6. 3rd Party: Some 3rd party partners have specific SDKs'.
7. tvOS: Is Apple TV's SDK to integrate social sharing options.
NEW QUESTION # 145
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.
Answer: A,B,F
Explanation:
Explanation
You can use Target Cost Bid for:
* App Installs
* Lead Generation
* Conversions
* Catalog Sales
* Store Visits
You can use Lowest cost Bid for:
* Brand Awareness
* Reach, Traffic
* Post Engagement
* Page Likes
* Event Responses
* App Installs
* Video View
* Lead Generation
* Messages
* Conversions
* Catalog Sales
* Store Visits
NEW QUESTION # 146
You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.
Answer: B,C,D,E,F
Explanation:
Explanation
Since you are doing in-store campaigns, you want to measure the effectiveness of your Facebook ads through two means:
* Actual performances on the ads themselves based on reach, impressions, and CPM. Keep in mind that you don't want to measure CPC, as you will be measuring performance through offline events.
* Performance on ads through offline events: revenue per user and average order value per user.
For these types of campaigns, you want to make sure you measure your campaigns in two stages. The first will allow you to understand better how much you have to spend to reach a specific audience. The second will allow you to better understand the "direct response" performance on the ads based on actual sales data.
NEW QUESTION # 147
What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.
Answer: A,C
Explanation:
Explanation
About attribution windows
The number of days between when a person viewed or clicked your ad and then subsequently took an action is called an attribution window. We report off ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took an action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took an action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad. You can change the attribution window to show 1-day, 7-day and 28-day view and click attribution.
NEW QUESTION # 148
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.
Answer: A,B,C,D
Explanation:
Explanation
Here is the list of events you should install on the website:
* Purchase Event
* Lead
* View Content
* AddToCart
The website has a three-step checkout-process:
* People adding smartwatch to cart => Facebook pixel event "AddToCart."
* People go to checkout page => Facebook pixel event "Lead."
* People finalize purchase => Facebook pixel event "Purchase."
You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.
NEW QUESTION # 149
......
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