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AMA PCM Exam | PCM Sample Exam - Best Provider for PCM: Profess

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    AMA Professional Certified Marketer Sample Questions (Q40-Q45):

    NEW QUESTION # 40
    Each month, the owner of a small restaurant that sells take-out fried chicken and biscuits pays $2,500 in rent, $500 in utilities, $750 interest on a loan, insurance premium of $200, and $250 on advertising on local buses. A bucket of take-out chicken is priced at $9.50.
    Unit variable costs for the bucket of chicken are $5.50. How many small buckets of chicken does the restaurant need to sell to break even each month?

    • A. 442 buckets
    • B. 4,200 buckets
    • C. 1,050 buckets
    • D. 764 buckets
    • E. 3,150 buckets

    Answer: C


    NEW QUESTION # 41
    Mustard, a manufacturer of audio systems, is the market leader in the audio equipment segment in the U.S., a fast-growth market. Its flagship product, Zeus, a high-end audio entertainment system, holds 30% of the market share in its segment, barely a year after its release. Zeus can be classified as a _____ in the BCG matrix.

    • A. dog
    • B. cash cow
    • C. star
    • D. question mark
    • E. loss leader

    Answer: C


    NEW QUESTION # 42
    Patisserrita is a family-owned chain of bakeries in the Northtown region. The chain sells luxury desserts and pastries that are priced at a permium. Bianca, one of the owners of the business, is considering expanding the business using a market penetration strategy. Which of the following will she do?

    • A. Bianca opens a fast-food outlet in a neighboring city.
    • B. Bianca begins developing a line of kitchenware for pastry chefs.
    • C. Bianca introduces strategies to target her competitors' customers.
    • D. Bianca opens a franchise in a neighboring city.
    • E. Bianca creates sugar-free and gluten-free products to cater to health-conscious consumers.

    Answer: C


    NEW QUESTION # 43
    The process of dividing the market into groups of customers with different needs, wants, or characteristics- who therefore might appreciate products or services geared especially for them-is called _____.

    • A. positioning
    • B. targeting
    • C. market development
    • D. market penetration
    • E. market segmentation

    Answer: E


    NEW QUESTION # 44
    Which of the following is true of postpurchase cognitive dissonance?

    • A. It is likely for expensive products.
    • B. It is likely for products that are associated with low levels of risk.
    • C. It is likely for products that work as intended.
    • D. It is not likely for products that are widely available.
    • E. It is likely for products that are frequently purchased.

    Answer: A


    NEW QUESTION # 45
    ......

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