From a consumer’s perspective, developing a marketing strategy to increase your sales during the holidays seems easy. Yes, it may be easy for businesses that offer products and services that people usually avail, like clothing, food, beauty products, and hygiene-related items. But for others selling carpets and flooring services, it is a challenge.
A carpet shop is one of the businesses that only earns a profit seasonally. And though it may seem like they would sell during Christmas, their profit increase may still be conditional on their target market’s behaviours. Even established carpet shops struggle to increase their sales because not everyone is after buying a new carpet.
If you work in a carpet business or own one, this post is for you. Here are some holiday promotions you can offer in your carpet business.
One of the most effective promotions you can use today is paid ads. One of the platforms that offers one is Google. Google allows businesses to run paid advertisements on their Google ads where you can set search, display, video, app, and shopping campaigns.
If you don’t prefer Google, you can use social media accounts like Facebook and Instagram. Running paid promotions will help you to expand your target reach and raise better brand awareness. The key to a successful paid ads strategy is to be wise in the wording, promos, and images you share. That way, you can attract people to click on your ad and check your website or social media accounts.
Another promotion that works and appeals to many consumers is offering complimentary services for a minimum spend reach purchase. You can provide a free personalisation service or deep cleaning service to any old carpets your client has as long as they meet the minimum spend purchase on your store.
Of course, you can set mechanics to your complimentary service. But it would be better to offer a complimentary service that your target market is more likely to need to attract them to buy from your business.
Offering discounts is another effective way of attracting clients to buy from your business. Since it’s the holiday season, offering enticing discount deals and buy-one-get-one offers for your clients to consider for gifting would be nice.
You can start with a 10% discount on new items and offer 20 to 50% off holiday items to sell them quickly. It’s important to remember that people rarely buy items for Christmas because they can only use them for a limited time yearly. That’s why offering enticing deals for your holiday designs would be helpful to increase your sales.
Another enticing way to appeal to your target audience is to offer gift cards and certificates for every purchase. One of the ways this sells is if you provide them without minimum spend. Gift cards and certificates appeal to customers because they can use them for their next purchase or gift to a friend this Christmas.
Your gift cards and certificates don’t have to be grand. You can offer a $5 gift card that your consumers can use on their next purchase or offer a discount card when they meet a particular spend on their next purchase.
Offering freebies is one of the ways to a consumer’s heart. Since Christmas is the season of giving, offering freebies for every purchase would surely attract people to buy from your store. You can use your old carpet catalogue from the previous years as freebies.
When choosing a freebie, you must ensure its quality meets your brand standards. Offering item defects as a freebie could create a negative brand reputation and decrease your clients’ trust and loyalty.
Lastly is offering products and services in bundles. Most consumers love availing of products and services where they can save money. And if you decide to sell product or service bundles, you’ll surely appeal to them, especially this holiday season.
Since holidays are also when people spend the most on gifts and buying new items, offering bundles would be a hit. You can offer deep cleaning and steaming services for a limited time and slot if you notice that your demand is too much already. You can also have a carpet repair service and a discounted brand-new carpet design for clients who avail of your repair service.
Aside from these promotions I shared, you can offer more to your carpet business. The secret is to have a product, service, or deal your clients need and attract them into purchasing from you. Don’t forget to make it relevant to your business nature because that’s the most essential part.
Written by Bianca Banda
