Video game is the fastest-growing industry. According to the report submitted by TrueList, almost 3.25 billion people play video games worldwide. Whenever we talk about games, whether it is mobile phones or computer games, we limit our minds to a specific age. But, that’s not true. Games are for everyone and the stats prove that. According to the statistics, people between the ages of 18-34 comprise 38% of gamers globally. And with this exceptional growth rate, the video game industry will reach $140 billion by 2025.
Looking at these amazing statistics, one question that arises in almost every mind is, how? In this article, we will find the answer to this question by talking about the factors that help the gaming industry to reach every country irrespective of their language and culture. Yes, we are talking about video game translation services.
Video game translation is the process of translating your game content to make it adaptive to the target audience. Usually, developers use only one language while creating a game which is English. It is indeed the global language but not the language spoken or understood by individuals around the globe. Only 17% of the world’s population speak English, the remaining use to prefer their local languages to communicate with the world.
There are almost 7000 languages in the world and creating a game containing all language sets is not possible. Here, video game translation jump into the ground as the best solution to ensure the global expansion of your games. While going global all you know is just the geographical location of the target users and what language they speak. That’s not enough. You need to know more, even if you need to become an expert linguist who knows their language, culture, behaviors, emotions, and habits.
Do you know the slang they use in their speech in Spain? Obviously, how would you know? Therefore, you need to hire a certified translation agency. They are not random people. With exceptional knowledge, a strong grip on the target language, and subject-matter expertise, they are the most suitable option for your video game translations.
As mentioned earlier, people of all ages from around the world get their hands on the games. However, the preferences are the games available in their native language. The availability of the game in the target user’s native tongues enhances their user experience by allowing them to easily understand the settings and story of the game.
Moreover, in this digitally globalized world, games are now becoming a source of social interaction. Users of online games gather on the same platform, communicate with each other, share their experiences, and develop a strong bond. Therefore, if the game isn’t available in their native language, neither they can have a good experience or good communication. As of now, you are aware of what video game translations are and how they help. Now, you might be thinking of how you can translate your video games, keep reading to find out.
Translation is a complex process. The bigger the data file is, the more attention and care it requires. Only a professional translation agency with years of expertise can ensure accurate and precise translation of your video games. Here are the key elements that need to be focused during translation:
Technical elements such as units of measurement, dates, and times are essential parts of any video game. However, during translation the chances of fragmentation increase which can have a huge impact on the format and structure of your game. Moreover, the length of the translated language is another issue. For example, when you translate an English sentence into German, its length increases to 30%, which makes it difficult to fit in the text in the same format. To ensure that the technical elements of your games are perfectly translated make sure to choose only the best translation services.
The era of video games with hundreds of stages is a long-gone story. Now is the time for games with storylines and missions. Therefore, to give in-game instructions and let the players know about the next mission requires accurate and precise translation. The translator should know the word limits and format restrictions so that you can provide the global version of your game with the same format in multiple languages.
Just like any other business in the world, marketing is also the center point of gaming. The in-app purchases are one of the main sources of developers. However, it should be appealing so that it fascinates the users and grabs their attention. It requires frequent translation of your marketing elements to match the speed of the rapidly changing trends. Now, make sure to acquire a certified translation agency to ensure accurate translation of your games.
Translating video games makes them attractive to the global audience. It helps you to ensure linguistic and cultural accuracy to make your game adaptive to the target audience. Moreover, the technical, in-game story and marketing elements require special attention to detail as they enhance the user experience as well as prove beneficial for the developer side as well. So, make sure to choose only the best translation services!
