If purchasing things just based on their first impression was a crime most of us would be criminals, but it is natural. The primacy effect is real, by definition it states that when a person experiences things in a sequence they tend to remember what they first do the most.
First impressions last and you need to capitalize on that. Your product needs to be the first thing a customer sees when they gaze on the aisle your product is in and for that, you need to stand out.
There are multiple ways to design a unique custom, and this guide will discuss each one. Throughout this guide, we will be discussing methods you can utilize to make your box give off a unique vibe.
Smart decisions can make you stand out in a crowd of other eyeliner boxes. You should take customer feedback seriously and amend your product as per their demands. Make a case study and research your target customer base.
Ask yourself questions, what age group am I targeting, are the women I’m selling to students or professionals, etc.?
Once you start asking questions, the things we will be discussing in the guide below will be easier to understand.
Humans are attracted to bright colors naturally. We are wired in such a way that we are naturally just drawn toward bright colors that stand out. All of this is not hidden information and big brands have always been utilizing this and other sneaky tricks to get popular.
The color yellow is considered to be an eye-snatcher and is commonly associated with happiness, positivity, optimism, and joy. Now you may be wondering why does everybody not use it, and the simple answer is brand identity.
Understanding color psychology and how our brain reacts to different hues is key to creating an eye-catching design. Brands use different colors for branding as they intend to create a unique brand identity.
Another factor that affects why brands use certain colors is their geography, for example, many American brands use red, white, and blue reflecting the colors of the U.S. flag.
So, when choosing the color for your custom eyeliner boxes you have to factor in brand identity and whether the color stands out or not.
Assuming our color strategy has worked and a customer has picked up your product from a wide range of other products, we need to make sure the box provides a good hand feel. It should feel premium and tactile. Loud packaging material and great design don’t go well together.
Paper Board: Paperboard is a lightweight material that is used for consumer goods e.g. cosmetics, electronic devices, toys etc. Paperboard can be used in a range of niches making it versatile. Printing is easier on this material since it offers a smooth surface for high-quality and vibrant graphics.
Kraft paper: More customers are now aware and care about the products they consume, your packaging should also emit a similar energy. Kraft is known for its eco-friendly appeal. It gives organic products a natural and rustic look.
Typography is another key factor when designing the perfect custom eyeliner box that stands out. Using a readable font is a must. Choose a font that resonates with your brand's image.
Logo placement and the way you present the content on the design matter the most. You want a minimalistic design and at the same time, you want your box to not miss out on describing the essential information. Balance is important
Use a high contrast between the text layer and background, it will enhance readability and draw attention. For example, White text on a dark background or vibrant colors against a neutral backdrop can make key messages pop, ensuring they catch the eye of people passing by your product.
Hire professional designers, it sounds like an additional expense but trust me they know what they are doing, they can help you build your brand better.
Unique design elements can help you differentiate your box from other boxes it sits with, here are a few unique design elements.
There are multiple ways to achieve this, you can have die-cut windows or a plastic insert in the box that holds the eyeliner itself. The second method is commonly used for smaller products like eyeliners etc.
This is a great method for standing out in a crowd of basic eyeliners, In this method, the packaging manufacturer will use various methods to create a raised (embossed) or sunk (debossed) service. You can emboss your logo to make it stand out.
These finishes provide a very modern element to your custom eyeliner box and give the user a good touch and feel.
You can seal the box with a sticker and add a QR code authenticity check, this can also serve as a standing-out feature in a customer's eye in a market where counterfeiting is so common.
Make sure that your box is practical and functional and not just a pretty piece of paperboard, it should be able to close & open and reseal if need be properly. Customer experience is important, so focus on practical design features like easy-to-tear tabs, handles, or close-able flaps. The design should also keep the product safe through transit and handling.
In conclusion, the best way to create a perfect custom eyeliner is to be unique and stand out. By creating a mixture of well-thought color schemes, incorporating design elements and other factors we have discussed in this guide you can make your cosmetic box a perfect way of attracting customers to your product.
