Introduction
Patta, the Amsterdam-based streetwear brand founded in 2004 by Edson Sabajo and Guillaume “Gee” Schmidt, has grown from a local sneaker hub into a global cultural phenomenon. Rooted in hip-hop, Surinamese heritage, and community values, Patta merges bold design with social consciousness. This article dives into the brand’s history, iconic products like the Patta Hoodie and Air Max 1 collaborations, and its lasting impact on fashion and culture.
Edson Sabajo and Guillaume “Gee” Schmidt, bonded by their love for hip-hop and shared Surinamese roots, launched Patta in 2004. The name “Patta” comes from Sranan Tongo (Surinamese Creole), meaning “shoe”—a nod to their initial mission: bringing exclusive sneakers to Amsterdam’s underserved market. Their first store on Nieuwezijds Voorburgwal became an instant hotspot, offering rare kicks from brands like Nike and New Balance to a community hungry for authentic streetwear.
While Patta began as a sneaker retailer, demand for unique apparel pushed the duo to launch their clothing line in 2010. Starting with basics like logo-emblazoned t-shirts and hoodies, the brand quickly expanded. Today, Patta’s collections include everything from graphic-heavy jackets to retro tracksuits, all characterized by:
Quality craftsmanship: Durable fabrics and attention to detail.
Bold aesthetics: Vibrant colors, Surinamese-inspired motifs, and social commentary.
Cultural storytelling: Designs that reflect Amsterdam’s multicultural identity and street culture.
1. The Patta Hoodie
A streetwear essential, the Patta Hoodie blends comfort and statement style. Known for its heavyweight cotton, oversized fit, and striking graphics—like the signature “Patta” script or politically charged artwork—it embodies the brand’s rebellious spirit.
2. Patta x Nike Air Max 1
Patta’s 2009 collaboration with Nike redefined sneaker culture. To celebrate their 5th anniversary, they reworked the Air Max 1 with daring colorways (e.g., the “Chlorophyll” green) and premium materials. These limited-edition kicks remain grails for collectors, symbolizing Patta’s knack for reinventing classics.
Patta’s partnerships extend far beyond Nike:
ASICS & Converse: Sneaker collabs blending retro sportswear with streetwear edge.
Music & Art: The Patta Soundsystem (a music collective) and art installations at Amsterdam’s Stedelijk Museum highlight their跨界 creativity.
Social Initiatives: The Patta Foundation supports youth education in arts and culture, while the Patta Running Team promotes fitness and community bonding in urban neighborhoods.
Patta’s impact transcends fashion:
Amplifying Marginalized Voices: Through events, workshops, and storytelling, they empower underrepresented communities.
Global Flagships: Stores in Amsterdam, London, and Milan serve as cultural hubs.
Authenticity Over Hype: Despite collaborations with giants like Timberland and AC Milan, Patta stays true to its grassroots ethos.
