A lot of attorneys try to handle SEO alone, usually with good intentions, but legal competition is so intense that even small errors can quietly cause major setbacks. Many firms don’t realize that things like mismatched keywords, thin content, slow site speed, or neglected technical issues can reduce visibility over time. Because results aren’t immediate, these mistakes often go unnoticed until rankings fall or organic leads drop. What are the most common pitfalls lawyers should be aware of when attempting DIY SEO?
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