Online chats, a short shorthand of 24/7 meaning is that something is always there or is always available and does not require any additional clarification. An example is that one can say, I am online 24/7, which means that he or she is always available. The reliability is frequently mentioned in the advertisements of brands with the claim of 24/7 support. It can be applied by those who influence to define habits, routines or constantly being engaged. It is a short phrase that can be easily fit in a busy digital communication style and allows the user to communicate 24/7 or 24 hours of attention on a few characters.