adidas yeezy shoes has been on a long run of owning its lasting status as a legendary name in sportswear by putting together sharp collabs with other icons of pop culture. Like the Star Wars movies. First, there was the R2-D2 Nite Jogger. Now, Adidas is following up those curious kicks with a Stormtrooper-themed Nite Jogger, which wisely goes with the coolest element of the Empire's favorite cannon fodder, their instantly recognizable black and white armor. Check it out in a post by Instagram sneaker kings, Yankee Kicks.
adidas yeezy boost 350 v2 is collaborating with three emerging sneaker designers for its Campus 80s MakerLab initiative. adidas MakerLab is designed to cultivate creativity through collaboration and exploration. Here, we find Helen Kirkum, Alex Nash, and Shun Hirose of Japanese boutique Recouture reimagining the iconic Campus 80s silhouette.
adidas yeezy boost 700 made headlines recently when it initiated legal proceedings against J. Crew in connection with a trademark application for registration that the mall retailer filed for a multi-striped graphic. The opposition proceeding, which has been suspended pending settlement talks between adidas and J. Crew, is hardly the first time that the German sportswear giant has taken action against others’ use of stripes by pointing to its own arsenal of three-striped trademarks.
Adidas was spending a much smaller share of its budget on brand advertising — which builds an emotional connection with consumers over time but can’t be easily tracked. By improving its analytics tools, it has since come to better understand the effectiveness of traditional advertising channels such as television and billboards adidas yeezy boost 350.
