Thousands of Americans are taking to the streets to protest about racism - many for the first time in their lives. Why has this particular tragedy struck such a chord?
George Floyd is not the first African American whose death in police custody sparked protests.
There were also rallies and calls for change after Tamir Rice, Michael Brown and Eric Garner were killed by police.
But this time seems different, with the response more sustained and widespread. There have been demonstrations across the US - in all 50 states and DC - including in cities and rural communities that are predominantly white.
Local governments, sports and businesses appear readier to take a stand this time - most notably with the Minneapolis city council pledging to dismantle the police department.
And the Black Lives Matter protests this time seem more racially diverse - with larger numbers of white protesters, and protesters from other ethnicities, standing with black activists.
A number of different factors combined to create "the perfect storm for rebellion" over George Floyd's death, Frank Leon Roberts, an activist who teaches a course on the Black Lives Matter movement at New York University, told the BBC.
Floyd's death was particularly 'gruesome and obvious'
A police officer, Derek Chauvin, kept his knee on Mr Floyd's neck for nearly nine minutes - even as Mr Floyd repeatedly said "I can't breathe" and eventually became unresponsive. The incident was clearly recorded on video.
"In many previous instances of police violence, there's a possibility of an ambiguous narrative - there's a partial view of what happened, or the police officer says they made a split-second decision because they feared for their life," Mr Roberts said.
"In this case, it was a completely unambiguous act of injustice - where people could see this man [Floyd] was completely unarmed and incapacitated."
Wengfay Ho (second from left) said she joined a Black Lives Matters march for the first time after George Floyd's death
Many who joined the recent protests were first-time protesters, who said seeing George Floyd's death made them feel that they simply couldn't stay at home anymore.
"There are hundreds of deaths that aren't caught on video, but I think the gruesomeness and obvious hatred of the video woke people up," Sarina LeCroy, a protester from Maryland, told the BBC.
Similarly, Wengfay Ho said she had always supported the Black Lives Matter movement, but George Floyd's death was a particular "catalyst" that prompted her to take to the streets for the first time.
It "prompted a lot more emotion, and the call for change is so much more urgent right now".
It comes during a pandemic, and high unemployment
"History changes when you have an unexpected convergence of forces," argued Mr Roberts.
Mr Floyd's death came in the middle of the coronavirus pandemic that has led to Americans being ordered to stay in their homes, and sparked the highest level of unemployment since the Great Depression in the 1930s.
"You have a situation where the entire country is on lockdown, and more people are inside watching TV ... more people are being forced to pay attention - they're less able to look away, less distracted."
The pandemic has already changed the way we live and work, and led to many Americans at home "asking themselves what parts of normal are no longer acceptable", he added.
And on a practical level, the US's 13% unemployment level means that more people than usual can protest and campaign without juggling work commitments.
'It was the last straw'
Mr Floyd's death came shortly after the deaths of Ahmaud Arbery and Breoanna Taylor.
Mr Arbery, 25, was shot on 23 February while jogging in Georgia, after residents said he resembled a burglary suspect. Breoanna Taylor, 26, was a health worker who was shot eight times when police entered her flat in Kentucky.
Both their names have featured on placards at the latest Black Lives Matters protests, with demonstrators being urged to chant Ms Taylor's name.
Mr Roberts described Mr Floyd's death as "the last straw for many communities", adding that the fact this happened during the summer, when people want to go outdoors, is also significant.
The fact that this is an election year also means that politicians are more likely to pay attention and respond, he said.
These protests appear more racially diverse
While there is no hard data on the ethnicity of protesters, many of the demonstrations appear to have a high proportion of supporters who are not African American themselves.
Laura Hopman brought her nine-year-old sons with her to Saturday's protests in DC
For example, in Washington DC, tens of thousands took to the streets on Saturday - and about half the crowd appeared to be non-black. Many protesters brought placards that specifically highlighted their desire to be allies to the movement.
Part of this could be down to a shift in opinion.
A poll for ABC suggested that 74% of Americans felt that the killing of Mr Floyd was part of a broader problem in the treatment of African Americans by police.
This was a sharp rise from a similar poll in 2014, following deaths of Michael Brown and Eric Garner - where 43% of Americans felt that those incidents reflected a broader problem, ABC reported.
While the Black Lives Matter movement has "always been multi-racial ... white folks in the US don't really have a vocabulary for talking about race", Mr Roberts said.
"It's uncomfortable, and they think any conversation about racism is an attack on their very existence, or feel they don't have licenses to speak out in case they offend someone."
However, he said he now sees more white allies speaking up, and "feeling more comfortable with being uncomfortable".
In addition to huge rallies in major cities, there have also been protests in small towns, including in Anna, described locally as one of "the most racist places" in Illinois and Vidor, in Texas, which was once infamous as a stronghold of the Ku Klux Klan white supremacist group.
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