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Why Amazon’s owned brands could be pivotal

    • 27 posts
    30 de maio de 2022 05:41:16 ART

    This is the latest installment of the Amazon Briefing, a weekly Modern Retail column about the ever-changing Amazon ecosystem.

    Despite Amazon establishing its grocery business in the U.K. with the help of local supermarket supply partners, its success could hinge on the strength of its owned brand goods.

    The e-commerce giant has struck pacts with grocers including Morrisons, Booths and Co-op to offer their products to Prime members with same-day delivery in most major U.K. cities. According to experts, the deals have allowed it to provide groceries while building out its private labels and brick and mortar footprint. Though Amazon does not break out its revenue from the category, the U.K. competition watchdog’s recent decision to regulate it as a grocery retailer indicated that it generates more than £1 billion (~$1.4 billion) from annual grocery sales.

    • 30 posts
    30 de maio de 2022 07:58:24 ART

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