Creating effective ad campaigns on Google and Facebook for SMBs Follow these steps to set up your Page: 1. Create your Facebook Business Page. The first step in creating a Facebook Business Page is to ensure you’re setting up the right type of account. Remember that you are creating a Facebook Page, not a Facebook profile. A profile is a personal Facebook account designed to share personal information and photos with friends and family. Pages are public profiles that let businesses and public figures connect with fans and customers. Users just have to “like” a Page to start seeing updates from the Page on their News Feed. Go to Meta’s Set Up a Facebook Page weblink to get started. 2. Answer questions. To create a Facebook Business Page, you must already have a personal profile and follow the on-screen instructions. When creating a Page, the company will ask for some information, such as a category to describe your Page and your business’s name, address and phone number. It’s crucial to include as much information as possible so that customers can easily recognize your Page and find information about your business. 3. Add profile and cover photos. You have the option to upload profile and cover photos to your Facebook Business Page.
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